It is characterised by focussing on the rational and the logical in order to achieve the desired long term result.
As such it stands for the opposite of so much that passes for analysis and comment in today’s media and political life.
So is it cold and unfeeling? - not at all. Because it is founded on a vision of the world that is deeply rooted in ethical values, it allows solutions to be devised which provide real benefits for people without being sidetracked by short term thinking driven by emotional responses or the desire for political gain.